A letter to the editor from the Howard County Tobacco and Vape Free Coalition
Each year, October 23–31 marks Red Ribbon Week, a national observance dedicated to encouraging young people to make healthy, drug-free choices. It is also an opportunity for families, schools, and communities to come together to support prevention efforts and empower the next generation.
Tobacco and nicotine prevention remains an important part of this conversation. With the continued availability of e-cigarettes, nicotine pouches, and other emerging products, young people are being exposed to new forms of nicotine that can lead to addiction.
The consequences of tobacco use extend beyond individual health. According to the Campaign for Tobacco-Free Kids, smoking-related healthcare costs in Indiana total approximately $3.4 billion annually, while tobacco companies spend an estimated $293 million each year marketing their products in our state.
Tobacco products also affect our environment. Cigarette butts are among the most commonly discarded forms of litter, contributing to pollution in our communities and waterways.
These facts remind us why prevention education matters. Young people deserve accurate information about the products they encounter and opportunities to make informed decisions about their health.
Here in Howard County, our VOICE youth are helping lead these efforts by raising awareness, engaging their peers, and encouraging tobacco- and nicotine-free lifestyles. Their involvement demonstrates the importance of giving young people a voice in creating healthier communities.
As we recognize Red Ribbon Week, we encourage parents, educators, and community members to have open conversations with young people about nicotine addiction, support tobacco-free environments, and recognize the positive impact of youth-led prevention.
By working together and empowering young people with knowledge, we can help create a healthier, tobacco-free future for Howard County.
Shelby Hopkins, CHES®
TPC Coordinator
YMCA of Kokomo
Howard County Tobacco and Vape Free Coalition
References
Campaign for Tobacco-Free Kids. (n.d.). The toll of tobacco in Indiana. https://www.tobaccofreekids.org/problem/toll-us/indiana
Centers for Disease Control and Prevention. (n.d.). Tobacco industry marketing. https://www.cdc.gov/tobacco/